Random Word & Image Association

Random Association is an idea generation method which allows us to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

How does it WORKS?

The brain is an efficient self-organising system, and very good at making connections. Almost any random word will stimulate ideas on the subject. Follow the associations and functions of the stimulus word, as well as using aspects of the word as a metaphor. 

You may want to mind-map the random word. 

From the image provided, pick 1 word as your main point.

SAMSUNG as my main point to elaborate

~Communication~

[SmartPhone: Samsung Galaxy]

~Furniture~

[Refrigerator]

~Digital~

[Camera, DSLR, TV]

~TASK~

To create ''SCARY IMAGE'' or ''OBJECT'' that will instill fear among people through out the ages!

From the characteristic of the CAT, use it and try to make something SCARY

Scary Eye? Blood Hell Eye? Is it looked scary? or looked disgusting [Geli]?
Yea, this is my Scary Image that I draw for Eye from CAT! 
Eye in Eye and flow out with blood, hope it scare you when it appears in your dream in sudden.

"The research focuses on how the brain creates new ideas and how this is related to associations and memory.As the participant works to combine the two disparate concepts to create a novel idea, brain-imaging techniques are used to observe how and in what order different parts of the brain respond to these word pairs."

By research conducted at the Institute for Research in Cognitive Science at the University of Pennsylvania."